Thank the bull for all the good things going on in the world of digital investing.
An epic bull market for stocks over the past five years has ignited interest in do-it-yourself investing and led to unprecedented competition among brokers and apps to attract and keep clients. We now have 14 brokers and apps vying for the business of Canadian investors who want to manage their own investments.
Part Two of the 2026 Digital Investing Report includes my detailed comments on each of these firms. All six big bank owned digital brokers, aka online or discount brokers, are included. So are powerhouse independents like Qtrade Direct Investing, Questrade and Wealthsimple. Also in the mix are two relatively new international players, Moomoo and Webull. They join Interactive Brokers in providing Canadian investors with access to trading platforms that compete in a global marketplace for DIY investing.
Part One of the 2026 Digital Investing Report looked at eight trends making this the best time ever to be a DIY investor. In short, commissions and fees are declining to zero in many cases, while better tools are emerging for researching investments and managing portfolios.
Amid all this good stuff in digital investing, there is still a wide gap between the top, middle and bottom-tier players. Here’s a candid look at how the 14 brokers and apps compare:
